We all know the struggle — you spend an hour writing an email, hit send, and watch it land in inbox limbo.
Here’s the truth: your email’s success starts with the subject line. It’s your first impression, your virtual “wave” to your audience.
And most advisors make the same mistake — they sound like a brand, not a person.
That’s why the goal isn’t to sound clever. It’s to sound human.
Below are 5 travel-themed subject lines that stop the scroll, make people curious, and get your emails opened.
1. “Your next vacation called — it wants you back.”
Playful, light, and full of personality. This kind of subject line works because it sounds like a friend, not a company.
Use it for: trip reminders, “why now” emails, or destination spotlights.
Pro tip: follow it with a friendly intro like, “It’s been a while since your last getaway… ready for another one?”
2. “I planned your dream trip (you’re welcome).”
This one grabs attention fast. It teases curiosity without giving it all away.
Use it when you’re showing a sample itinerary, new destination, or travel idea.
It works best when the email feels personal — like something you actually put together for them.
3. “3 destinations that feel like a reset.”
Numbers always perform well, but this one hits emotionally too.
“Reset” signals calm, wellness, and ease — all things travelers crave.
Use this when sharing relaxing getaways, retreats, or off-season escapes.
4. “Before you book your next trip…”
This feels conversational and creates instant curiosity.
It makes readers pause — what should they know first?
Use it for tips, mistakes to avoid, or smart planning advice.
It positions you as an expert without sounding pushy.
5. “The trip that made me fall back in love with travel.”
This is a story subject line — the kind that makes people click for connection.
Use it to share a client experience or your own travel story.
It’s perfect for building trust and reminding people that you get it.
Quick Tips for You
Here’s how to make any subject line work better:
Keep it under 45 characters (mobile-first).
Use title case for a cleaner look.
Avoid too many exclamation marks — emotion belongs in the story, not the punctuation.
Personalize when you can: “Ready for Italy?” performs better than “Travel Deals Inside.”
Want to skip the brainstorming next time?
As a premium subscriber of Travelpreneur Weekly get 75 plug-and-play email subject line ideas — organized by goal (sales, storytelling, or engagement).
Until next time,
Amanda Marie
