Your Highlights are often the first place a traveler goes after reading your bio. They want to understand what you do, how you work, and whether they can trust you. If your Highlights are empty, outdated, or packed with random content, people feel unsure about taking the next step with you.
Your Highlights do not need to be perfect. They just need to guide someone through a simple story that shows who you are, how you help, and why booking with you feels safe.
Here are the four Highlights that matter most.
Start Here
This is the first place you want a new follower to land. Think of it like a tiny introduction page.
Who you help.
What you plan.
What someone can expect from working with you.
One or two clear points that help people understand your role.
This sets the tone and removes the confusion right away.
Client Trips
People trust what they can see.
This Highlight gives travelers proof that you are active, experienced, and familiar with real trips.
You can include:
Finished itineraries.
Before and after screenshots of solved problems.
Client photos with permission.
Short clips of destinations you have planned.
This is where your experience becomes visible instead of hidden.
Why Book With Me
Travelers want reassurance long before they decide to reach out. This Highlight answers the quiet questions they never ask out loud.
What you handle for them.
How your process works.
What support they get before, during, and after travel.
How you make planning easier.
This Highlight builds confidence more than anything else on your page.
Tips and Insights
This Highlight positions you as a guide. Not a salesperson.
Think of it as your ongoing education spot.
Packing tips.
Money saving reminders.
Travel timing guidance.
Simple mistakes to avoid.
Small insights clients always appreciate.
People follow advisors who teach them something useful. This Highlight shows your value in real time.
The Takeaway
Your Highlights do not need dozens of folders or perfectly designed graphics. You only need four clear places that tell a simple story. Who you are. What you do. Why you are trusted. And how you help. When your Highlights feel organized and intentional, travelers feel comfortable reaching out.
These four alone can reshape how someone sees you.
If You Want More
Inside the full Travelpreneur Weekly experience, you’ll unlock VIP access to strategies, ideas, and ready to post content that make these travel shifts easy to share and market. You’ll get messaging templates, scripts, and plug and play posts that help you show up with clarity and confidence. You can join inside today’s issue if you want to go deeper.
